Abbott — Stage Visual System

For Abbott Saudi Arabia, we took a stage concept and turned it into a complete LED and motion-graphics system, adapted to the real event venue.

Brand: Abbott Saudi Arabia
Project: Abbott Saudi Arabia Annual Meeting
Project type: Corporate annual meeting and stage visual system
Year: 2026
Location: Istanbul, Türkiye
Venue: Wyndham Grand İstanbul Kalamış Marina Hotel
sophon studio role: sophon studio developed the stage visual system for Abbott Saudi Arabia's 2026 Annual Meeting, including animated LED screen content, logo and name animations, the awards presentation and live presentation management.
Services: Stage visual system design

LED screen content design

2D motion graphics

Awards presentation design

Live presentation management
Deliverables: Stage visual concept

Animated LED screen content

Logo animation

Name animations

Keynote awards presentation
Technology and tools: Adobe After Effects

Adobe Illustrator

Apple Keynote

The Brief

The atmosphere of the first concept image had to survive the move to a real stage without losing its effect.

LED screen proportions, the physical shape of the room, the stage lighting, and the audience’s perspective all meant the concept had to be reworked. The goal wasn’t just to produce striking screen content — it was to make the LED surfaces a natural part of the stage.

Approach

During concept development we drew on AI-assisted visual research, then fully redesigned the chosen direction around the event’s technical conditions.

Guided by the “212” theme, the opening sequence, name animations, transitions, and main LED content were all developed under a single motion language. Using layered movement, perspective, and rhythm, the screen content and stage lighting were brought together into one visual composition that worked as a whole.