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Event Branding — Generative Art

Elcore Day — Event Identity & Generative Art Wall

For Elcore Day, we designed the event’s entire visual identity. Print materials, stage animations, and real-time generative LED content built in TouchDesigner were all produced under a shared design system.

Close-up of the Elcore Day LED wall: cyan generative particles forming organic patterns around the Elcore logo
Brand
Elcore
Project
Elcore Day 2026
Project type
Event identity and real-time generative art wall
Year
2026
Location
Cyprus
Venue
Kaya Artemis
sophon studio role
sophon studio developed the visual identity connecting all printed and digital touchpoints of Elcore Day 2026, including LED screen content, logo, name and transition animations, a TouchDesigner-based real-time generative art wall and live presentation flow.
Services
  • Event identity design
  • Printed collateral design
  • LED screen content design
  • 2D motion graphics
  • Real-time generative visual development
  • Live presentation management
Deliverables
  • Event key visual and visual identity system
  • Printed event collateral
  • LED screen content
  • Logo animation
  • Name animations
  • Transition animations
  • Real-time generative art wall
Technology and tools
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Photoshop
  • TouchDesigner

The Brief

Every touchpoint of the event needed to speak the same visual language.

Rather than being designed in isolation, the print materials, stage screens, sponsor areas, and main LED surface all had to be treated as a single brand system. And the main LED screen had to be more than a backdrop — an active part of the event experience.

Approach

We developed all of the event’s print applications under a shared typography, grid, and visual system. Logo animations, transitions, and stage motion content were produced as a continuation of the same design language.

For the main LED screen, we developed a real-time generative particle system running in TouchDesigner. This constantly shifting visual carried the event identity onto the stage and gave the LED surface a living character.

Outcome

From badges on lanyards to the transitions between talks, every visual touchpoint of the event worked as one system.

The real-time generative LED content became one of the event’s most eye-catching visual elements and created a natural gathering and photo spot for guests.

sophon studio was responsible for the event identity, printed collateral, LED screen content, motion graphics, real-time generative art wall and live presentation management.

In the Room

Elcore Day stage in a dark hall: large LED showing teal particle artwork, branded side panels, rows of tables
The generative wall in the room — stage, side panels, and print in one language.
Front view of the Elcore Day stage: teal generative particles on the LED, printed side panels with event branding and sponsor logos
Side panels and sponsor boards carry the same system.

Related Service

This project demonstrates our approach to event visual identity: a unified system combining print materials, stage visuals, screen content and motion elements under one design language.

Brand & Visual Identity →

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